On 28 August 2022, a seminar was held at Bijoy Auditorium of BUP named Rethinking Social Marketing in the Era of 4th Industrial Revolution: An Ethical Perspective organized by the Department of Business Administration in Marketing under the Faculty of Business Administration (FBS) of Bangladesh University of Professionals (BUP). The seminar was arranged to learn the ethical perspectives of social marketing in the era of the 4th industrial revolution.

In the seminar, Professor Dr. Md. Shah Azam, Vice Chancellor of Rabindra University, Mr. Lutfor Rahman, Executive Director, Greentech Foundation Bangladesh, and Mr. K. M. Ali, CEO and Lead Consultant, Space Business Consulting Services presented the keynote papers.

Among others, BUP Pro-Vice Chancellor Professor Dr. Khondoker Mokaddem Hossain, Dean of FBS Brigadier General Md Moazzem Hossain, BGBM (BAR), Ph.D., BUP high officials, faculty members, and students also attended the seminar.