Bangladesh University of Professionals (BUP)

Program outline

Course List

General Guideline

Apply

Objective
• Conducting effective coursework, projects, workshops, seminars, industry visits, and real-time corporate demonstration by industry leaders and experts builds the foundation for the practice of holistic marketing. • Guiding to become a team player in addition to head to head competition in the corporate arena. • Supporting in every sphere of education to explore their potentialities to present our country and University beyond the boundary through their extra-curricular activities.
Mission
The department aims to provide students an integrated education which includes theoretical knowledge, real-life experience, and research. The purpose of this mission is to prepare students for the right path which will lead them to a dynamic career.
Vision
Business Administration in Marketing will pursue the vision statement of BUP "the need-based education and research" by putting together students' education, faculty research, and academia-industry collaboration.

Course List

Semester 1

ALD1101 | Introduction to Business

ALD1101

Objective

1. The Business Enterprise- Basics of Business and Economics, Different Types of Business

2. The Environment for Business- Ethics, Laws, International Business

3. Management and Organization- Basics of Management, Organizing of the Businesses, HRM

4. Marketing- Marketing Strategy, Marketing Mix

5. Financial Management- Basics of Finance, Financial Institutions , Risk Management

6. AIS- Fundamentals of Accounting, Technology Usage in Accounting

Outcome

• Explaining business and its importance and forms of business

• Understanding the fundamentals of marketing, management, accounting, and finance

• Describe the importance of ethical business practices

• Illustrate the basic issues of doing business in global environment

Reference

Business for the 21st Century

ALD1102 | Principles of Management

ALD1102

Objective

1. To Understand the scope and role of management in work organizations

2. To understand the competing models of HRM that affect the design and operation of HR policies

3. To understand how HR specialist work is integrated with that of line managers, top management strategists and employees/workers

4. To have knowledge of and be able to apply ethical and legal frameworks to HRM

5. To understand the international nature of contemporary HRM and the issues raised by working across cultures.

6. To know about the HR practices in our country

Outcome

1. Appreciate the importance of human resource management as a field of study and as a central management function;

2. Understand the implications for human resource management of the behavioral sciences, government regulations, and court decisions;

3. Know the elements of the HR function (e.g. – recruitment, selection, training and development, etc.) and be familiar with each element’s key concepts & terminology; and

4. Apply the principles and techniques of human resource management gained through this course to the discussion of major personnel issues and the solution of typical case problems.

Reference

Ricky W. Griffin, P. Robbins 3. Implementing Best Practices in Human Resources Management Hugh Secord 4. Human Resource Management Robert L. Mathis, ‎John H. Jackson, ‎Sean R. Valentine

GED1103 | Functional English and Presentation Skill Development

GED1103

Objective

Course Objectives: 1. The aim of Functional English is to develop communicative skills of the learners in listening, speaking, reading and writing.

2. The main focus of this course will be on teaching authentic English and helping students learn how English is used in real life situations.

3. Through the items listed in the syllabus the learners are expected to develop fluency in conversation and efficiency in interactional skills.

4. Participants will be enabled to plan and prepare an effective, audience and message-oriented presentation and public speeches, using a range of tools and props.

5. Participants will be trained to improve their public speaking and presentation capability and confidence level.

Outcome

1. At the end of the course students will develop their communicative skills in listening, speaking, reading and writing.

2. They will also be able to learn authentic English and learn how English is used in real life situations.

3. Through the items listed in the syllabus, the learners are expected to develop fluency in conversation and efficiency in interactional skills.

4. Participants will learn to plan and prepare an effective, audience and message-oriented presentation and public speeches, using a range of tools and props.

5. Participants will also be able to improve their pronunciation and voice modulation skills.

6. They will also be able to use necessary professional writing skills necessary for their academic and practical lives.

Reference

Content will be updated soon.

GED1104 | Computational Thoughts in Business

GED1104

Objective

1. To give you a general understanding of how a computer works

2. To make you familiar with the office applications

3. To discuss on computer hardware and software

4. To make you familiar with the basic computer network and Internet

5. To give you concepts on multimedia office automation and e-commerce

Outcome

Content will be updated soon.

Reference

1. Introduction to Computers, 7th Edition, McGraw-Hill, USA

2. Computer Fundamentals, 6th Edition, BPB Publications, New Delhi, India

3. Discovering Computers Fundamentals: Your Interactive Guide to the Digital World, 8th Edition, Cengage Learning

GED1105 | Bangladesh Studies

GED1105

Objective

Content will be updated soon.

Outcome

Content will be updated soon.

Reference

Content will be updated soon.

Semester 2

ALD1201 | Business Mathematics

ALD1201

Objective

This course focuses on an integrated treatment of mathematics and covers major topics such as counting and probability theory, matrices, calculus, optimization, and modelling techniques with an emphasis on application in business. This course is a pre-requisite for some higher level finance papers. This course assumes a minimal background in mathematics and aims to give the students an introduction to each topic. This course is based on three weekly lectures and additional help sessions (drop in sessions) to help the students with weekly assignments and lecture notes. Assessment includes one weekly assignment (5%), one mid-term (15%), four Quiz (10 %), Attendance & class assessment 5%), term paper and presentation (15%) and a final examination (50 %).

Outcome

Learning Outcomes:- Upon successful completion of this course, student should be able to: (i) understand and use equations, formulae, and mathematical expressions and relationships in a variety of contexts. (ii) apply the knowledge in mathematics (counting& probability theory, matrices, calculus, optimization) in solving business problems. (iii) demonstrate mathematical skills required in mathematically intensive areas in business such as Marketing , Finance and Economics. (iv) demonstrate critical thinking, modelling, and problem solving skills in a variety of contexts. This course also focuses on achieving the following generic and specific attributes of the graduate profile of the program: (i) critical thinking (ii) in-depth knowledge (iii) self-motivation and (iv) lifelong learning

Reference

Text Book

ALD1202 | Principles of Accounting

ALD1202

Objective

understand and to think critically about the theoretical, conceptual, and practical aspects of the basics of the accounting. • To understand key concepts frequently used by accounting literature. • To explore the IAS and IFRS related with Accounting Practices (Elementary Level). • To explore and compare different Accounting Practices (British & American)

Outcome

Course Outcome Upon completion of this course, students should able to: 1. Explain the Double Entry System. 2. Explain the Transaction Recording Process of different Organizations. 3. Understand the national and international regulatory bodies and authorities of Accounting. 4. Understand the career opportunities and prospects in accounting. 5. Understand how to prepare financial statements of different organizations and how to report it to different stakeholders and stock holders.

Reference

Content will be updated soon.

ALD1203 | Business and Society

ALD1203

Objective

Content will be updated soon.

Outcome

1. Examine the key societal and business issues related to marketing activities

2. Evaluate the roles and responsibilities of marketing in relation to contemporary social issues and trends.

3. Explain the basic of Social marketing and CSR activities, Law and Regulation in aiding Society, Ethical Consumption, Ethical Relationship etc.

4. Define and describe the complexity and diversity of markets and marketing’s response to those situations.

5. Assess the complex societal challenges faced by marketers and the implications of alternative courses of marketing action.

6. Apply theoretical and analytical frameworks to real world marketing scenarios and reflect on your own behavior and experiences as a consumer.

7. Outline the societal responsibilities of marketers and examine ways both marketers and consumers are able to advocate for and promote change.

8. Develop skills in identifying an interesting ethical marketing problem to study, as well as to find out relevant facts.

Reference

1. Business and Society, Stakeholder, Ethics and Public Policy; by Anne T. Lawrance, James Webber (14th edition).

2. Business, Government, and Society- A Managerial Perspective ; by George A. Steiner, John F Steiner (13th edition)

3. “Marketing Ethics and Society” by Lynne Eagle & Stephen Dahl (1st edition).

ALD1204 | Business Communication

ALD1204

Objective

• To understand and demonstrate writing and speaking processes through invention, organization, drafting, revision, editing, and presentation.

• To understand the importance of specifying audience and purpose and to select appropriate Communication choices.

• To understand and appropriately apply modes of expression, i.e., descriptive, expositive, narrative, scientific, and self-expressive, in written, visual, and oral communication and to develop the ability to research and write a documented paper and/or to give an oral presentation.

Outcome

Content will be updated soon.

Reference

1. Business communication- Concepts, Cases, and Applications (2nd edition)- P.D. Chaturvedi, Mukesh Chaturvedi (Pearson publications)

2. Communication for Business Success (Canadian Edition)- Scott McLean and Murray Moman

3. Business Communication- Peter Hartley and Clive G. Bruckmann

GED1205 | Foreign Language

GED1205

Objective

Content will be updated soon.

Outcome

Content will be updated soon.

Reference

Content will be updated soon.

Semester 3

ALD1204 | Fundamentals of Finance

ALD1204

Objective

Content will be updated soon.

Outcome

Content will be updated soon.

Reference

Content will be updated soon.

ALD2102 | Microeconomics

ALD2102

Objective

Content will be updated soon.

Outcome

Content will be updated soon.

Reference

Content will be updated soon.

ALD2103 | Principle of Finance

ALD2103

Objective

Content will be updated soon.

Outcome

Content will be updated soon.

Reference

Content will be updated soon.

ALD2104 | Human Resources Management (HRM)

ALD2104

Objective

Content will be updated soon.

Outcome

Content will be updated soon.

Reference

Content will be updated soon.

ALD2105 | Elementary Psychology

ALD2105

Objective

Content will be updated soon.

Outcome

Content will be updated soon.

Reference

Content will be updated soon.

MKT2101 | Principles of Marketing

MKT2101

Objective

Content will be updated soon.

Outcome

Content will be updated soon.

Reference

Content will be updated soon.

Semester 4

ALD2202 | Macroeconomics

ALD2202

Objective

To provide the student with an introduction to the basic macroeconomic principles; to enable students to appreciate the workings of real and money markets and the nature of equilibrium in each market; to emphasize the role of macroeconomics policies that affect internal and external deficits, inflation and growth of per capita income. Throughout the course a focus will be on “critical thinking” to analyze macroeconomic problems.

Outcome

1. Know the basic principles of macroeconomics

2. Have some knowledge of competing theories

3. Be familiar with key macroeconomic variables and the measurement of such variables

4. Have a good understanding of the basic relationships between different macro-economic variables

5. Be able to recognise the relationships amongst the following variables: national income, unemployment, budget deficit, money supply, interest rate, inflation rate, exchange rate and trade deficit

6. Be able to understand a simple macroeconomic model based on aggregate demand and aggregate supply

7. Be able to understand the implications of international trade and capital movements for macroeconomic aggregates in a small open economy

8. Be able to understand how government policies affect macroeconomic outcomes and the current debates about the choice of appropriate policies.

Reference

1. Main Readings: P. A. Samuelson and W. D. Nordhaus: Economics, 19th Edition.

2. Main Readings: N. Gregory Mankiw, Principles of Macroeconomics, 9th edition

3. J. E. Stiglitz: Principles of Macroeconomics, 4th Edition.

4. M. Parkins and R. Bade: Macroeconomics, 10th Edition, 2012, Addison Wesley.

5. Case, Karl E, Ray C. Fair, and Sharon Oster: Principles of Economics, 12th edition

6. Ministry of Finance, Bangladesh Economic Review

ALD2203 | Business Statistics

ALD2203

Objective

The course is an introduction to techniques of statistics that are useful in business research or practice. It focuses on essential concepts of statistical analysis. It will cover data collection, data analysis, descriptive statistics, simple regression analysis, and correlation analysis. The emphasis is on developing statistical reasoning skills and concepts; computational skill is secondary. The emphasis is on applications, rather than proofs, but some understanding of the concepts and an ability to communicate the meaning of the results is vital.

Outcome

1. To process data, using simple graphical techniques.

2. To evaluate a range of sample statistics for univariate data, including mean, standard deviation, and percentiles.

3. To understand an idea relating to survey design and analysis of survey data in the area of business, economics, finance, and banking Apply quantitative models of curve fitting for time series analysis business forecasting.

4. To apply statistical methods to describe, analyze and interpret data in economics, business, and management.

Reference

1. Statistical Techniques in Business & Economics: Douglas A. Lind, William G. Marchal, Samuel A. Watheen (16th Edition, McGraw Hill Education)

2. Business Statistics- S P Gupta and M P Gupta (7th edition/ latest edition)

3. Statistics for Management: Richard I. Levin, David S.Rubin, Masood Husain Siddiqui, Sanjay Rastogi (8th Edition, Pearson)

4. Applied Business Statistics –Methods and Excel-based Applications: Trevor Wegner (4th Edition, JUTA)

5. Business Statistics: S.C.Gupta, Indra Gupta (Himalaya Publishing House )

ALD2204 | Organizational Behavior

ALD2204

Objective

1. Understand the fundamentals of Organizational Behavior.

2. Understand various models of Organizational Behavior.

3. Understand motivation and reward systems in business

4. Get an overview of employee attitudes

5. Get an overview of leadership and participation

6. Understand interpersonal behavior, group dynamics, organizational culture, and change management.

Outcome

1. Understand and implement the fundamentals of Organizational Behavior.

2. Implement the knowledge of various models of Organizational Behavior

3. Implement the motivation and reward systems in business

4. Figure out and predict employee attitudes

5. Practice leadership and participation

6. Practice interpersonal behavior, group dynamics, organizational culture, and change management.

Reference

1. John W. Newstron & Keith Davis: Organizational Behavior- Human Behavior at work

2. Edgar N. Schein: Organizational Psychology

3. M.E. Heilman & H. A. Homsterin: Managing Human Forces in Organization

4. Fred Luthans: Organizational Behavior

ALD2205 | Legal Environment of Business

ALD2205

Objective

Content will be updated soon.

Outcome

1. Students will gain deeper understanding about commercial law and the impact it has on companies

2. Acquire a fundamental understanding of the business standard and legal terminology.

3. Demonstrate an understanding of the Legal Environment of Business.

4. Students will develop relevant basic legal knowledge to business transactions.

5. Be able to identify relevant legal issues and to understand, interpret and apply statutes and case law in the area of at a developing level.

6. Be able to utilize knowledge and skills to continue learning and adapting to new marketing problems

7. Apply theoretical and analytical frameworks to real world marketing scenarios and reflect on your own behavior and experiences as a consumer.

Reference

1. Commercial Law & Industrial Law by Arun Kumar Sen & Jitendra Kumar Mitra

2. Case Study- https://www.academia.edu/13375511/Sale_Of_Goods_Law_A_Case_Study_Sample_Legal_Paper https://www.cm-murray.com/knowledge/3-of-the-must-know-partnership-law-cases-of-2021/ https://www.legalserviceindia.com/legal/article-8705-famous-cases-under-company-law.html

MKT2201 | Marketing Strategy

MKT2201

Objective

1. This course will prepare the students to think strategically about marketing in today’s global environment.

2. Understanding of the marketing concept, the marketing mix (product, place, promotion, and price), segmentation, targeting, positioning, customer value, branding, services marketing, global marketing, marketing metrics, consumer and business behavior, ethics and social responsibility in marketing, market planning, market research and competitive analysis.

3. In addition, the students will have the opportunity to evaluate and formulate marketing strategies.

Outcome

Content will be updated soon.

Reference

1. TEXT BOOK: Principles of Marketing Philip Kotler (18th Edition).

2. REFERENCE BOOK: Principles of Marketing (Practices & Applications in Bangladesh) Tamzid Ahmed Chowdhury. 1st Edition.

Semester 5

MKT3101 | Marketing Management

MKT3101

Objective

Content will be updated soon.

Outcome

Content will be updated soon.

Reference

Content will be updated soon.

MKT3102 | Marketing Analytics

MKT3102

Objective

Content will be updated soon.

Outcome

Content will be updated soon.

Reference

Content will be updated soon.

MKT3103 | Management Information System

MKT3103

Objective

Content will be updated soon.

Outcome

Content will be updated soon.

Reference

Content will be updated soon.

MKT3104 | Taxation and Auditing

MKT3104

Objective

Content will be updated soon.

Outcome

Content will be updated soon.

Reference

Content will be updated soon.

MKT3105 | Entrepreneurship Development

MKT3105

Objective

Content will be updated soon.

Outcome

Content will be updated soon.

Reference

Content will be updated soon.

Semester 6

ALD3204 | International Business

ALD3204

Objective

Content will be updated soon.

Outcome

Content will be updated soon.

Reference

Content will be updated soon.

ALD3205 | Quantitative Business Analysis

ALD3205

Objective

Content will be updated soon.

Outcome

Content will be updated soon.

Reference

Content will be updated soon.

MKT3201 | Consumer Behavior

MKT3201

Objective

Content will be updated soon.

Outcome

Content will be updated soon.

Reference

Content will be updated soon.

MKT3202 | Digital Marketing

MKT3202

Objective

Content will be updated soon.

Outcome

Content will be updated soon.

Reference

Content will be updated soon.

MKT3203 | Supply Chain Management

MKT3203

Objective

Content will be updated soon.

Outcome

Content will be updated soon.

Reference

Content will be updated soon.

Semester 7

MKT4101 | Services Marketing

MKT4101

Objective

1. Understand the unique challenges of services marketing.

2. Understand CRM (Customer Relationship Marketing).

3. Understand service quality measurements to build customer loyalty.

4. Understand service blueprinting.

Outcome

1. Explain the unique challenges of services marketing.

2. Explain how CRM achieves excellence in customer service.

3. Evaluate the effectiveness and efficiency of customer service offerings.

4. Explain the integration of new technologies in services marketing.

Reference

1. Services Marketing-Integrating Customer Focus Across the Firm, 7th Edition by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

MKT4102 | International Marketing

MKT4102

Objective

Apply the key terms, definitions, and concepts used in marketing with an international perspective.

Compare the value of developing global awareness vs. a local perspective in marketing.

Evaluate different cultural, political, and legal environments influencing international trade.

Distinguish the advantages and disadvantages of products and services possess in international marketing in both emerging markets and mature markets.

Explain the impact of global and regional influences on products and services for consumers and businesses.

Apply basic globally and internationally oriented marketing strategies (total product concept, pricing, place, and promotion).

Develop creative international market entry strategies

Understand the importance of the Internet for global business.

Explain the differences in negotiating with marketing partners from different countries and the implications for the marketing strategies (4Ps).

Outcome

1. Identify and analyze opportunities within international marketing environments

2. Utilize cases, readings and international business reports to evaluate corporate problems/opportunities in an international environment;

3. Select, research, and enter a new international market;

4. Prepare an international marketing plan;

5. Develop a comprehensive course of action for a business firm using formal decision making processes;

6. Complete a final written project using skills acquired throughout the course; and,

7. Apply personal and interpersonal skills appropriate to being an effective member of an international marketing team.

Reference

Text Book : International Marketing: analysis and strategy By SAK ONKVISIT and JOHN SHAW, 4th edition.

Text Book: Global Marketing By Johny K. Johansson.

International Marketing By Philip Cateora, John Graham and Mary Gilly: 18th Edition/ Latest Edition

MKT4104 | Integrated Marketing Communications (IMCs)

MKT4104

Objective

1. Students will understand the role of advertising and other promotional elements in marketing.

2. Students will understand the role of advertising and promotion in an organization’s integrated marketing program.

3. Describe how companies organize for advertising and integrated marketing communications functions

4. Discuss why an understanding of consumer behavior is valuable in developing advertising and promotional programs.

5. Analyze receivers’ responses to marketing communications and their implications for promotional planning and strategy.

6. Identify decision factors involved in selecting a source for a promotional message.

7. Students will be learning the tools of different promotional mix.

8. Students will be able take decision regarding the tool of promotional mix by identifying the advantages and disadvantages of different promotional mix.

Outcome

Content will be updated soon.

Reference

1. Integrated Marketing Communications (IMC) by David Pickton and Amanda Broderick (2nd Edition).

2. Advertising, Promotion, and other aspects of Integrated Marketing Communications by Terence A. Shimp and J. Craig Andrews. (9th Edition)

3. How to sell more stuff: Promotional marketing that really works by Steve Smith with Don E. Schultz.

Text: Integrated advertising, Promotion and Marketing Communications, Kenneth E. Clow and Donald Baack, 9rd Edition

MKT4105 | Sales Management

MKT4105

Objective

1. Understand the fundamentals of Selling and Sales Force Management.

2. Understand various selling environments.

3. Understand various selling strategies.

4. Get an overview of performance analysis.

5. Get an overview of sales control.

Outcome

The aim of this course is to provide students with an understanding of the applications of selling skills so that they will be prepared to face potential and existing customers. The course is covering the personal, economic, and social aspects of salespersons; personality, knowledge, and obligations of salespersons; selling process; managing the sales force; and sales territory to develop and execution of sales management of an enterprise.

Reference

1. Selling and Sales Management (10th Edition): David Jobber & Geoff Lancaster (Pearson).

2. SALES AND DISTRIBUTION MANAGEMENT - DECISIONS, STRATEGIES, AND CASES- Richard R. Still, Edward W. Cundiff, Norman A. P. Govoni, Sandeep Puri

3. Salesmanship and Sales Management- P K Sahu and K C Raut

4. Sales Management- Dr. Surinder Singh Kundu and Dr. V.K. Bishnoi

MKT4103(V1) | Pricing Strategies

MKT4103(V1)

Objective

1. Pricing involves the understanding of both the supply (e.g. cost) and demand (e.g. customer value) side of the value creation process. This pricing strategy course provides a comprehensive examination and discussion of relevant theories, models, concepts, mechanisms as well as the role of technological innovation. The theoretical framework will be enhanced with practical applications, examples and case studies in all relevant areas. A simulation exercises will further illustrate pricing decisions in various market environments. The course will integrate strategic, economic, marketing, psychological, legal and ethical principles and considerations and enable the student to maximize profitability through application of relevant concepts.

Outcome

1. CLO 1: Basic Pricing Frameworks You will know basic overview of the demand and cost functions applicable to pricing analysis, including demand, elasticity and revenue functions. We understand customer value theories, economic price optimization as well as the basic principles of pricing strategies.

2. CLO 2: Pricing strategies, policies and tactics We will discuss the various aspects of setting price levels, implementation of pricing policies and structures and optimizing pricing strategies. Therefore, you will learn price customization, segment pricing, bundling, portfolio pricing, product line and life-cycle pricing are some of the concepts covered. You will learn the concepts of customer life-time value, non-linear and dynamic pricing. We will know the role of promotions and incentives to achieve pricing objectives.

3. CLO 3: The psychology, measurement and communication of pricing Pricing strategies and measures are not designed in a vacuum, and their effectiveness is largely dependent on a deep understanding of consumer motivation and behavior. It is essential to measure and anticipate consumer response to pricing actions, which to a large degree depend on the effectiveness of pricing communication. This course will make you confident on effective price communication.

4. CLO 4: Pricing challenges/opportunities in particular industries and market characteristics Market is dynamic and it differs from country to country and different economic systems and conditions. You will be able to understand industry and market specific challenges and solutions.

5. CLO 5: Pricing innovation Technology and the ability to manage large amounts of data have enabled innovation in pricing models, and in many instances shifted the pricing power away from sellers to buyers. Examples discussed will include various auction models, bid structures, dynamic yield and revenue management tools and price optimization.

6. CLO 6 Managerial concerns and organizational requirements Effective pricing requires a formalized process and an understanding and anticipation of competitive response mechanisms. Organizations that embrace and excel at pricing have instituted skilled pricing organizations and pricing processes. Lastly, we will cover ethical and legal considerations that are important in making pricing decisions.

Reference

1. Text Book: pricing policies and procedures, Nessim Hanna and H. Robbert Dodge, MACMILLAN PRESS LTD

2. Pricing Strategy: setting pricing levels, managing price discount and establishing price structures by Tim J. Smith

3. Pricing- Making Profitable decision, Kent B. Monroe, 2nd Edition.

4. Pricing Theory and Applications, Steven E. Landsburg 9th Edition

5. Principles of Marketing, Philip Kotler, 17th Edition.

Semester 8

MKT4201 | Relationship Marketing

MKT4201

Objective

Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. The goal of relationship marketing (or customer relationship marketing) is to create strong, even emotional, customer connections to a brand that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads.

Outcome

Content will be updated soon.

Reference

Relationship Marketing

MKT4202 | Tourism and Hospitality Marketing

MKT4202

Objective

1. To enhance students’ awareness of the growing importance of the tourism and hospitality industry to in society, nation and the world. 2. To provide comprehensive understanding of the tourism and hospitality industry, in particular the tourism system and those dimensions of hospitality (skills, personal qualities and attitudes) that are valued by the industry; 3. To be able to analyze data and information about the importance and the role of marketing in the tourism industry. 4. To identify the main characteristics of a marketing plan and be able to adapt the major steps in developing marketing strategies for tourism and hospitality products and services. 5. To provide Students’ gain an understanding of the principles and concepts of marketing related to hospitality and tourism marketing sector so as to develop strategies and to apply in a marketing plan. 6. To get a through idea regarding the marketing strategies that are useful in the hospitality and travel industries and also to Explain the role of market-oriented strategic planning for hospitality and tourism industries.

Outcome

To know service characteristics of Hospitality and Tourism Marketing

To develop marketing Strategy for Hospitality and Tourism Industry.

To develop Marketing Mix for Hospitality and Tourism Industry.

Reference

Marketing for Hospitality and Tourism by Kotler. Philip, Bowen. John & Makens. James

Tourism and Hospitality Marketing A Global Perspective by Simon Hudson

Tourism principles, practices, philosophies by charlesr. goeldner j.r.brentritchie

MKT4203 | Sustainable Marketing

MKT4203

Objective

Content will be updated soon.

Outcome

Content will be updated soon.

Reference

Content will be updated soon.

MKT4204 | Integrated Marketing Communication (IMC)

MKT4204

Objective

Today’s student is expected to understand all the major marketing communication tools: advertising, direct marketing, sales promotion, public relations, personal selling, and of course the Internet and the rapidly growing areas of social media and mobile marketing. You will also be expected to know how to research and evaluate a company’s marketing and promotional situation and how to use various tools to develop effective communication strategies and programs. Marketers are also giving more attention to the determination of return on investment (ROI) of various IMC tools as well as the challenges they face in making this evaluation. By the end of this course students should be able to:  Students will understand the role of advertising and other promotional elements in marketing.  Students will understand the role of advertising and promotion in an organization’s integrated marketing program.  Describe how companies organize for advertising and integrated marketing communications functions  Discuss why an understanding of consumer behavior is valuable in developing advertising and promotional programs.  Analyze receivers’ responses to marketing communications and their implications for promotional planning and strategy.  Identify decision factors involved in selecting a source for a promotional message.  Students will be learning the tools of different promotional mix.  Students will be able take decision regarding the tool of promotional mix by identifying the advantages and disadvantages of different promotional mix.

• Students will understand the role of advertising and other promotional elements in marketing. • Students will understand the role of advertising and promotion in an organization’s integrated marketing program. • Describe how companies organize for advertising and integrated marketing communications functions • Discuss why an understanding of consumer behavior is valuable in developing advertising and promotional programs. • Analyze receivers’ responses to marketing communications and their implications for promotional planning and strategy. • Identify decision factors involved in selecting a source for a promotional message. • Students will be learning the tools of different promotional mix. • Students will be able take decision regarding the tool of promotional mix by identifying the advantages and disadvantages of different promotional mix.

Outcome

Interpret and use marketing theory to develop (new) offerings 2.Identify and create solutions for relevant problem/ opportunity areas for (new) marketing offerings, using design tools 3. Distinguish different strategies, practice in marketing industry 4. Present and respond to feedback through oral and visual presentations and written material

Reference

Advertising and Promotion: An Integrated Marketing Communication Perspective by George E. Belch Michael A. Belch

Integrated Advertising, Promotion and Marketing Communications, Global Edition - Kenneth E. Clow - 9781292222691

O’Guinn, T.C., Allen, C.T. and Semenik, R.J. (2006), Advertising and Integrated Brand Promotion, Latest edition, Thomson South-Western, Ohio.

MKT4205 | Strategic Marketing

MKT4205

Objective

Understanding strategic marketing broad concept regarding organizational perspectives

Outcome

Content will be updated soon.

Reference

Strategic Marketing

Schedule of Admission Events

Selected candidates List for Viva-voce: Schedule of other event will be circulated later. Viva-voce: Viva-Voce will be taken in BUP Premises Publication of the final list of selected candidates including waiting list: Schedule of other event will be circulated later. Admission from the list of selected candidates (Main List+ Waiting List): Schedule of other event will be circulated later. Opening Convocation: Schedule of other event will be circulated later.

Instructions on How to Apply

The application processing fee is Taka 1000.00 (One Thousands taka) only for each faculty
The application processing fee must be deposited online through your preferred Card/Mobile Financial Services/Internet Banking. Service charge is applicable. Detailed Payment procedure is available at " How to Apply" link on the admission website admission.bup.edu.bd
Detailed application procedure (Video) can be found at BUP Website: www.bup.edu.bd

Special Instructions

Admission Test will be taken in MCQ System and 0.25 marks will be deducted for each wrong answer
Candidates having a foreign degree (Except 'O'/'A' Level/International Baccalaureate) must have the equivalence certificate from the Ministry of Education/Education Board/University Grants Commission of Bangladesh
Following mark distribution will be followed for the assessment of candidates: (1) Written Test (MCQ)=70%, (2) Viva-voce=15%, (3) HSC/Equivalent Result=05% and SSC/Equivalent Result=10% (Total=100%)
Help Desk will remain open from 0900 hours to 1700 hours on each working day from 23 February 2023 to 15 March 2023 at the reception of the university. For any query, applicants may call at 09666790790, 01769028788-89 during this time

Admission cancellation and refund of the admission fee will be executed as per the following:

* Before the commencement of class: 90% of the total admission fee may be refunded.
* From 1-15 days after the commencement of class: 75% of the total admission fee may be refunded.
* From 16-30 days after commencement of class: 50% of the total admission fee may be refunded.
* Since 30 days after commencement of class: No amount of total admission fee may be refunded.

Incomplete application will not be considered for admission. BUP authority reserves all rights to cancel the candidature of any candidate without showing any reason.
The university authority reserves the right to cancel/modify/change any information given in this advertisement.

BBA in Marketing