Md. Soleman Mollik is a Lecturer in the Department of Business Administration in Marketing, Faculty of Business Studies (FBS), Bangladesh University of Professionals (BUP), Mirpur Cantonment, Dhaka-1216. Prior to his current appointment, he served as a Lecturer of Marketing at Pundra University of Science and Technology, Bogura, for over one year.

He earned both his Bachelor of Business Administration (BBA) (CGPA: 3.778/4.00, 2nd Position) and Master of Business Administration (MBA) (CGPA: 3.854/4.00, 1st Position) in Marketing from the University of Rajshahi. Earlier, he completed his Higher Secondary Certificate (HSC) and Secondary School Certificate (SSC) in Business Studies, achieving GPA 5.00 in both examinations. In recognition of his academic excellence, he received the Board Scholarship in the HSC examination and was awarded the Dean's Honour List for his outstanding MBA results.

His research interests encompass service marketing, tourism and hospitality marketing, halal tourism, Islamic marketing, consumer behaviour, digital marketing, artificial intelligence in marketing, sustainable tourism, the circular economy, and Industry 5.0. He is particularly interested in integrating emerging technologies with sustainable and ethical marketing practices to address contemporary business and societal challenges.

Mr. Mollik has established a strong publication record in reputable national and international journals. His research has appeared in several Scopus-indexed (Q1–Q3) journals, including GeoJournal of Tourism and Geosites, International Journal of Religious Tourism and Pilgrimage, Tourism and Hospitality, International Journal of Services and Operations Management, and Intellectual Discourse. He has also contributed book chapters to internationally recognized publishers such as Taylor & Francis, IGI Global Scientific Publishing, and Springer, with volumes indexed in Scopus and Web of Science.

To date, he has authored and co-authored more than 18 scholarly publications, including peer-reviewed journal articles, systematic literature reviews, and international book chapters. Several of his recent works focus on artificial intelligence in halal tourism marketing, generative AI adoption, religion and service marketing, sustainable tourism, and circular economy practices. His publications have been accepted or published in leading international journals and edited volumes, reflecting his growing contribution to the fields of marketing, tourism, sustainability, and digital transformation.

Beyond research, Mr. Mollik is actively engaged in curriculum development, academic mentoring, and collaborative research with scholars from Bangladesh and abroad. His long-term research vision is to contribute to evidence-based marketing scholarship that supports sustainable development, responsible consumption, technological innovation, and ethical business practices.

S.S.C, Satbaria High School, Pabna
H.S.C, Satbaria College, Pabna
B.B.A, University of Rajshahi
M.B.A, University of Rajshahi

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1    Mollik, M. S., Rahman, S. M., Rahat, M. R., Kulsum, C. U., & Sagir, S. A. M. (2024). Does trustworthiness influence travel service useintentions at an online travel agency? A study on the digitalization of the tourism sector in Bangladesh. GeoJournal of Tourism andGeosites, 52(1), 30–40. (Scopus indexed, Q2)

2    Mollik, M. S. (2024). Investigating tertiary students’ perceptions about ChatGPT use in higher education: Bangladesh perspective. Bauet Journal. https://journal.bauet.ac.bd/, https://doi.org/10.59321/BAUETJ.V4I2.19

3    Mollik, M. S. (2024). Islamic tourism: Exploring the motivational factors and satisfaction of Muslim tourists visiting at Bishwa Ijtema in Bangladesh. International Journal of Tourism & Hotel Management, 6(2), pp. 51-64. DOI: 10.22271/27069583.2024.v6.i2a.107

4   Mollik, M. S., Alam, M. Z., & Akter, M. (2023). Evaluating the Satisfaction of Passengers towards Metro Rail Services: A Bangladeshi Perspective. Global Journal of Management and Business Research, pp. 1–21. https://doi.org/10.34257/gjmbrevol23is3pg1

5    Mollik, M. S., Khatun, M. S., Mahmud, S., Rahat, M.R., Dash, P., Rahman, T. R., Rony, M. B. A., & Islam, M. I. (2025). Faith and Fitness in Service Business: A Systematic Literature Review. International Journal of Services and Operations Management (InderScience), (Scopus-indexed, Q3, Accepted, Preprint).

6    Mollik, M. S., Islam, M. I., & Akter, M. (2025). Shrine Tourism: Fiction and Facts from Islamic Lenses. International Journal of Religious Tourism and Pilgrimage (Scopus Indexed, Q1), [Accepeted].

7   Mollik, M. S., & Akter, M. (2022). Exploring the role of Service Quality Dimensions to measure the quality of service provided by Union Parishad in Bangladesh: A study on Satbaria Union Parishad. Journal of National Institute of Local Government,46 (1), (July-December 2022). 

8. HOSSAIN, M., & MOLLIK, M. (2022). Customers’ Perception towards Telecommunication Industries in Bangladesh-A study on Grameenphone. JOURNAL OF INTEGRATED MARKETING COMMUNICATIONS AND DIGITAL MARKETING Учредители: MAT Journals, 3(1), 8-18.

9    Hossain, K. & Mollik, M. S. (2022). Exploring the impact of Social Media Platforms on Instigating Tourists’ Emotions and Behavioral Intentions to Co-Create and Visit Tourist Spots- Bangladesh Perspective. Journal of Business Studies, Pabna University of Science and Technology, ISSN 2410-8170, 3(1), pp. 217–236 DOI:10.58753/jbspust.3.1.2022.13

10  Islam, M.I., Mollik, M. S., Mahmud, S., Khatun, M. S., Hasanuzzaman., & Salam, M. A.(2025). Integrating Religion into Service Marketing for Halal Gyms. Journal of Islamic Marketing, Emerald (Q2, Under Review)

11. Mollik, M. S., Mahmud, S., Hasanuzzaman, & Haque, A. K. M. A.(2026). Artificial intelligence in halal tourism marketing: A systematic literature review and future research direction (Intellectual Discourse, IIUM Journal, Scopus, Q2) (Accepted).

12. Mollik, M. S., Farul, M. & Rahman, M. M. (2026). What drives digital marketers toward using generative AI: An investigation of the factors influencing adoption of ChatGPT and direction for future research. Asian Journal of Business Review. Vol.6 Issue 2, August 2026. 

13. Shahzalal, M., Mahmud, S., Mollik, M. S., Sahabuddin, M., Mamadiyarov, Z., & Tabash, M. I. (2026). The Adoption of E-Ticketing for Sustainable Tourism: Perceived Influence of Technological, Socio-Economic, and Administrative Factors. Tourism and Hospitality, 7(5), 130. https://doi.org/10.3390/tourhosp7050130 (Scopus, Q1)

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1. Presenting a Paper titled “Determining thefactors affecting the usage of the Online Food Delivery App of Pathao Food inBangladesh- The moderating effect of the post-covid-19 Impact” at the 2^ndInternational Conference on Technology, Justice, and Business towards smartBangladesh, ICTBJ-2023 held at Jatiya Kabi Kazi Nazrul Islam University,Trishal, Mymensingh, dated by 5-6 June 2023.

   2. Mollik, M. S., Karim,R., & Mahmud, S. (2025), “IdentifyingCritical Success Factors for Adopting Sustainable Tourism in Emerging Economies:EMIDWORLD3rd International Congress on Economics, Public Finance, Business & SocialSciences, Azeibaijan, Baku.

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1. Dhar, B. K., Karim, R., & Mollik, M. S. (2025). Stitching Sustainability in Fashion: Strengthening Circular Economy Drivers in the Textile Industry. Strategic Innovations for Circular Economy, ISBN: 9798337324548, (IGI Global Scientific Publishing Hershey, PA 17033, USA, Scopus and Web of Science Indexed). https://doi.org/10.4018/979-8-3373-2454-8.ch007 (doi: 10.4018/979-8-3373-2454-8.ch007)
2. Uddin, M. S., Mollik, M. S., & Nasrullah, A. M. (2025). Integrating Circular Economy Principles Into Responsible Consumption and Production. Strategic Innovations for Circular Economy, ISBN: 9798337324548, (IGI Global Scientific Publishing Hershey, PA 17033, USA, Scopus and Web of Science Indexed). https://doi.org/10.4018/979-8-3373-2454-8.ch008 (doi: 10.4018/979-8-3373-2454-8.ch008)

3.  Mollik, M. S., Karim, R., Sahabuddin, M., & Eneizan, B. (2025). Industry 5.0 and the Circular Economy: A Transformative Nexus. Book Title: Industry 5.0 and Sustainable Development: Theoretical Foundations and Practical Applications under Taylor & Francis, (Taylor & Francis, Scopus and Web of Science Indexed).

4. Mollik, M. S., Karim, R., Masud, M. R., & Mahmud, S. (2026). Financial Innovations and Circular Economy: Pathways Toward a Sustainable Future. Book Title: Impact of Market Sentiment on Green Valuations (IGI Global Scientific Publishing Hershey, PA 17033, USA, Scopus and Web of Science Indexed). https://doi.org/10.4018/979-8-3373-8392-7.ch006

5.  Mollik, M. S., Mahmud, S.  & Akter, M. (2026).  Integrating Circular Economy with Holistic Marketing to Foster Sustainable Tourism. Book Title: Tourism Reimagined: Entrepreneurial Solutions for Sustainable Development. (Springer). Scopus and Web of Science indexed. Accepted

Last Updated: 05 Jul 2026