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BSS (Hons) in Mass Communication & Journalism

  • Outline
  • Admission Criteria
  • General Guideline
  • Course List

Faculty: Faculty of Security & Strategic Studies (FSSS)

Department: Department of Mass Communication and Journalism

Program: BSS (Hons) in Mass Communication & Journalism

Course Outline

Vision of BSS (Hon’s) Program

The vision of the BSS (Hon’s) program is to prepare the students for success in today’s innovative journalism & communication landscape and develop their skills and confidence to rise to the top of today’s demanding news and media-dependent professions.

Mission of BSS (Hon’s) Program

  1. To provide excellence in education on fundamental concepts, values, and skills in journalism & communication
  2.  To improve their sense of self-confidence and self-efficacy as professionals so that students will be capable to work in the global and national mediascapes
  3. To ensure the collaboration between media and technological advancement, so that students can fulfill the demand of the ever-changing media industry.

Objectives of BSS (Hon’s) Program

This program will provide students with the opportunity to develop the following competencies:

  1. To understand communication and journalism that prepares them to focus on the different aspects of media and its impact on society
  2. To enhance the knowledge, skills, and values that prepare the students for future careers in mass media
  3. To apply the skill of critical thinking and effective communication
  4. To enhance the ability to create high-quality works
  5. To practice journalism skills in a time of war and peace

General Info

Intake : Once in a Year
Application Duration : 08-22 November 2024.

Method of Application : Online through the "Admission Link"  ( https://admission.bup.edu.bd/Admission/Home)
Course Duration : Years: 04 Semester: 08
Total Credit Hours : 128
Total Course Fee : 1,53,000.00 (Additional Fees if applicable)

Eligibility for Admission

1. A candidate must pass SSC/equivalent and HSC/equivalent examination from any discipline/group.

2. Candidates from Science Group must obtain a total GPA of 9.00 in SSC/equivalent and HSC/equivalent examination with minimum GPA 4.25 in each of the examinations.

3. Candidates from Business Studies Group must obtain a total GPA of 8.50 in SSC/equivalent and HSC/equivalent examination with minimum GPA 4.00 in each of the examinations.

4. Candidates from Humanities Group must obtain a total GPA of 8.25 in SSC/equivalent and HSC/equivalent examination with minimum GPA 4.00 in each of the examinations.

5. Candidates from General Certificate of Education (GCE) O and A level background must pass in minimum 05 (five) and 02 (two) subjects respectively having minimum 26.5 points in total based on the following scale:

   

A*-G Grading System (IGCSE) 9-1 Grading System (GCSE)
Grade Point Grade Point
A*/A 5.00 9/8 5.00
B 4.00 7 4.50
C 3.50 6 4.00
D 3.00 5 3.50
    4 3.00

 Note:   Gradings lower than ‘D’ or (9-1 Grading System) will not be considered for point calculation.

6. Candidates from International Baccalaureate (IB) must pass in minimum 06 (six) subjects having minimum 30 points based on the rating scale used in their curriculum (7, 6, 5, 4). Rating of 1, 2 and 3 will not be considered in point calculation.

Admission Test Syllabus

1. English - 40

2. General Knowledge – 40

3. Bangla - 20

Following mark distribution will be followed for the assessment of a candidate:

Written test: Total= 100

Weightage:

1. MCQ = 55%

2. HSC/Equivalent Result=25%

3. SSC/Equivalent Result=20%

Exam Type

The admission Test will be taken in MCQ System (100 Marks) and 0.25 marks will be deducted for each wrong answer.

Detailed Time Plan and Center for Admission Test

1. Publication of the List of eligible candidates for Written Exam:  on 27 November 2024 at BUP Website www.bup.edu.bd.

2. Admit Cards can be downloaded and printed by the individual applicants from admission.bup.edu.bd from 05 December 2024 onward. But to avoid technical complications, applicants are requested to download the admit card as soon as possible.

3. Publication of Merit List of selected candidates: 18 December 2024 on BUP Website www.bup.edu.bd.

4. Written Tests will be held as per the following schedule: 

Faculty

Date & Day of Written Test

Time of Written Test

Faculty of Security and Strategic Studies

13 December 2024 (Friday)

03:00 PM-04:00 PM

i. Admission Test (Written and MCQ) will be conducted in Dhaka city only.

ii. Schedules of other events will be circulated later.

Special Instruction:

i. Candidates having foreign degree (Except 'O'/'A' Level/International Baccalaureate) must have the equivalence certificate from Ministry of Education/Education Board/University Grants Commission of Bangladesh .

ii. Minimum 40% marks to be obtained in English for qualifying in the examination .

iii. Candidates eligible for Quota should bring all supporting documents during admission .

iv. The Help Desk will remain open from 09:00 AM to 05:00 PM on each working day from 10 November 2024 to 22 November 2024 at the reception of the university. For any query, applicants may call at 09666790790, 01769028540, 01769028541 or 01769028542 during the above time .

v. Incomplete application will not be considered for admission. BUP authority reserves all rights to cancel candidature of any candidate without showing any reason .

vi. The university authority reserves the right to cancel/modify/change any information given in this advertisement.

The Department of Mass Communication & Journalism (MC&J) began its journey in 2017 as the third department under the Faculty of Security & Strategic Studies (FSSS). Its Bachelor of Social Sciences (BSS) program was introduced in January 2017. The department is dedicated to advancing knowledge, research, and higher education within the evolving fields of journalism and communication, both nationally and internationally. Recognizing the demand for skilled professionals in Bangladesh’s media and communication sector, the department offers a curriculum designed to prepare aspiring media specialists, critical thinkers, and practitioners. Additionally, MC&J aims to broaden career opportunities for its graduates across media, public policy, higher education, and research, fostering excellence through a strong foundation of knowledge.

1st Semester

Objectives

  • This course will provide groundwork in reporting, news writing and news judgment through assignments in class and in the field.
  • The purpose of this course is to help you think critically about current events and to report and write accurately, gracefully and intelligently.

Outcomes

  • Maiden knowledge about news, reporting and writing
  • Learn basic news gathering and writing
  • Finding a news from daily happenings and learn to write it in an logical way
  • Identifying news from daily events
  • Some basic news writing structure with ethical correctness
  • New-media journalism
  • Short orientation on Bangladesh’s journalism practice and pattern

References

  • Bond, F. (1961). Introduction to journalism. New York, Macmillan.
  • Harcup, T. (2019). Journalism Principle and Practice (2nd ed.). New Delhi: SAGE Publications.
  • Herbert, J. (2016). Journalism in the digital age. London: Routledge.
  • Kunczik, M. (1995). Concepts of journalism. Bonn: Media and Communication Dep. of the Friedrich Ebert Foundation.
  • Sajeeb, S. (2018). NEWS, Reporting, Writing and Editing. 1st ed. Dhaka: Gatidhara

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Objectives

  • The course has a number of objectives. The course aims: 1. To develop communication skills of the learners in listening, speaking, writing and reading. 2. To provide students a thorough knowledge of the grammar of English language 3. To enable students to learn how English is used in real-life situations. 4. To develop learners’ academic writing skills needed at tertiary level.

Outcomes

  • to develop fluency in conversation and efficiency in interactional skills
  • to use grammar accurately both in written and verbal communications.
  • to become effective and efficient communicators in English.
  • to become efficient academic writers.

References

  • Common Mistakes in English by T.J.Fitikides
  • English Skills
  • From Paragraph to Essay
  • IELTS Practice Set with CD
  • 1. Purdue Online Writing Lab formats for academic writing
  • 2. APA/MLA/Chicago Manual
  • 2. APA/MLA/Chicago Manual
  • 2. APA/MLA/Chicago Manual
  • Supporting Materials : 3
  • Supporting Materials : 4

Objectives

  • To understand importance of verbal and nonverbal communication
  • To develop ability of organizing information for presentation
  • To know how to handle the visual and other hardware during the presentation
  • To master the art of handling the questions from the audience
  • Select the most suitable delivery method based on the audience, the environment and the message being delivered

Outcomes

  • To develop required presentation skills
  • Gain insight into effective techniques for calming nerves
  • Analyze the needs and interests of an audience

References

  • the art of public speaking by Dale Carnegie

Objectives

  • 1. To teach the students about professional skill of communication of different level.
  • 2. To make them handy of writing, speaking, and other forms of communication

Outcomes

  • Application
  • • Analyze
  • Learn
  • Problem identification and solving. They will able to identify different communication problem and will able to give the solutions

References

  • Human Communication
  • Essentials of Human Communication
  • Sociology (5th edition)
  • Sociology (5th edition)
  • Introduction to Mass Communication_ Media Literacy and Culture-McGraw-Hill Humanities_Social Sciences_Languages (2013)
  • Culture, Media, Language_ Working Papers in Cultural Studies, 1972-79

2nd Semester

Objectives

  • General objective: Interpersonal communication introduces students to the complex interaction of social and psychological forces operating in human communication. The course is designed with a dual approach consisting of both theory and application that allows students opportunities to critically evaluate the intricacies of interpersonal relationships and the communication issues surrounding human interaction in various contexts.

Outcomes

  • The options and alternatives for action in a wide variety of interpersonal situations.
  • The dialectical tensions that arise as students use communication to satisfy conflicting personal needs.
  • The dialectical tensions that arise as students use communication to satisfy conflicting personal needs.
  • Utilize effective communication skills appropriate to the purpose, audience, and situation.
  • Defensive and supportive communication climates.
  • Competence and an ability to assess the appropriateness and effectiveness of interpersonal strategies used in various interpersonal relationships.
  • Why and how relationships develop, and the role communication plays in determining the nature and quality of interpersonal relationships
  • Why and how relationships develop, and the role communication plays in determining the nature and quality of interpersonal relationships
  • Conflict in interpersonal communication and the application of conflict management principles
  • Competencies related to communication with individuals from other cultures and co-cultures.

References

  • Devito, J. (2018). The Interpersonal Communication Book, Global Edition. Harlow, United Kingdom: Pearson Education Limited
  • DeVito Joseph, A. (1988). Human Communication. The Basic Course.

Objectives

  • This course aims to enable students to- • Discuss various aspects of the media of mass communication, including historical development and the related economic, social and aesthetic impact on mass culture; • Distinguish various media critically and thoughtfully, based on characteristics, audience, users, effects and applicability. • Critically analyze the ways in which mass communication media have influenced individual and mass consciousness; • Identify, describe and compare mass communication theories, concepts, authors, trends, processes, paradigms and models; • Reflect critically on the role of media and mass communication in social, cultural, economic, psychological, technological, political, legal and other contexts. • Synthesize all course related material to develop strategies to interpret and assess the impact of the media in their daily lives.

Outcomes

  • On successful completion of this course students will be able to: • Increase students’ knowledge and understanding of the mass communication process and the mass media industries. • Increase students’ awareness of how they interact with those industries and with media content to create meaning. • Help students become more skilled and knowledgeable consumers of media content. • Develop students’ understanding of the relationships among communication, mass communication, culture, and those who live in the culture. • Recognize trends in mass media, especially concentration of ownership and conglomeration, globalization, audience fragmentation, public relations, hyper- commercialism, convergence, and the move toward digital distribution of mass media product

References

  • Dominic, J. R., Dynamics of Mass Communication: Media in Transition: McGraw-Hill HigherEducation, 2011.
  • Baran, S. J. & Davis, D. K., Mass Communication Theory, Cengage Learning, 2011.

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3rd Semester

Objectives

  • • To get introduced with Print and Electronic media editing • To know about the source and nature of a copy • To get oriented with the environment of a news house • Checking a copy and editing • Practicing the copy desk operation • Techniques for editing stories, handling wire copy, writing headlines and news judgment for Print and Electronic media

Outcomes

  • 1. Awareness of the nexus between writing and editing and the role of the editor in the publishing process 2. Knowledge of a range of editing concepts, processes and practices, including structural editing and copyediting, in the context of the editing and publishing industry in Bangladesh and internationally 3. Identify and analyses grammar and style errors and correct these 4. Sharpen journalistic skills, while being critical and creative thinkers as engaging in the editing process 5. Skills of news planning, gathering and assignment routines, and adherence to legal and ethical standards of the industry

References

  • Broadcast Journalism
  • NEWS_EDITING_AND_DESIGN
  • The broadcast journalism handbook
  • Introduction to Journalism
  • Journalism. A Very Short Introduction
  • Encyclopedia of American Journalism

Objectives

  • • To advance the understanding of the rights, constraints and responsibilities of mass media under the Constitution and administrative law • To educate students on how to publish information without violating defamation, invasion of privacy or other legal restrictions • To develop the ability to gather information avoiding legal trouble • To develop analytical skills • To elicit a sense of moral obligation and personal responsibility • To extend the ability to recognize moral issues

Outcomes

  • Upon successful completion of this course students will be able to: • Recognize the moral dimensions of issues in journalism and other forms of mass communication. • Identify and act within the relevant laws, policies and regulations governing the news media • Critically analyze the legal and regulatory restrictions on expression and their impact on journalism practice • Explain and apply the laws of defamation, contempt of court and privacy into practice • Evaluate the role and impact of self-regulation on the media and journalists • Report on court hearings and legal issues • Develop critical thinking skills that will move them beyond the surface of an issue and into the broader ramifications of events and decisions. • Appreciate the distinctions between moral philosophy and moralizing and differences between law and ethics. • Understand and apply a wide range of decision-making skills to “doing ethics” in media practice. • Discover ways to use the “wisdom of the ages” to discuss and justify decisions. • See how moral development, values, and loyalties affect decision-making in media practice. • Recognize that diversity, civility, and civic engagement are vital issues in media ethics. • Engage in the ongoing quest for personal and systemic professionalism and accountability in media (and life.)

References

  • Moore, R. L., & Murray, M. D. (2007). Media Law and Ethics.
  • Keeble, R. (2009). Ethics for Journalists. Taylor and Francis.
  • Day, L. A. (2006). Ethics in Media Communication: Cases and Controversies. Thomson Wadsworth.
  • Crook, T. (2009). Comparative media law and ethics. Routledge.
  • Feintuck, M. (2006). Media regulation, public interest and the law. Edinburgh University Press.
  • Frost, C. (2015). Journalism ethics and regulation. Routledge.

Objectives

  • • History of the press in Indian Sub-continent with particular reference to Bangladesh • Factors that contributed to the growth of media and the nature of audiences in Bangladesh • Functions of media related organizations like: Bangladesh Press Council, Press Institute of Bangladesh, PressInformation Department etc. • Role of mass media during the 1971 liberation war and other historical movement

Outcomes

  • • Understand and analyse the history of the press in Indian Sub-continent with reference to Bangladesh
  • • Understand the factors that contributed to the growth of media and the nature of audiences in Bangladesh
  • • Understand and appreciate the functions of media related organizations like: Bangladesh Press Council, Press Institute of Bangladesh, Press Information Department etc.

References

  • Shoesmith, B.&Genilo, J.W. (eds.) (2013).Bangladesh’s Changing Mediascape from State Control to Market Forces. Chicago: University of Chicago Press
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4th Semester

Objectives

  • The course helps the Students to gain an understanding that the world is composed of interrelated economic, political, religious, cultural, and ecological systems. It explores people’s beliefs, actions, world views and recognizes diversity of cultures and opinions to foster a democratic society for the world. The Internet and current news sources will be utilized in this course.

Outcomes

  • On successful completion of this course students should be able to • Be familiar with several contemporary world issues and better understand their make‐up and importance • Understand how different political issues are assessed by different philosophical and ideological traditions • Write effectively and develop arguments

References

  • Heywood, A. (2014). Global politics. Macmillan International Higher Education.
  • Grenville J.A.S (2005), A History of the World from the 20th to the 21st century, Abingdon OxonRouteledge

Objectives

  • • Concepts of economics and the principal economic institutions, the roles, functions and dysfunctions of economic institutions in Bangladesh, • Concepts of development, development method and paradigms, share market, stock exchange • International financial institutions like IMF, GATT, ADB, World Bank and national institutions of the country

Outcomes

  • • how various institutional arrangements work, with an emphasis on economic and political institutions • recent empirical work that aims at evaluating and quantifying the mechanisms of the models we study

References

  • Ray Kiely - The Clash of Globalisations_ Neo-Liberalism, the Third Way and Anti-Globalisation
  • Joseph E. Stiglitz - The Price of Inequality_ How Today's Divided Society Endangers Our Future
  • Ha-Joon Chang - Economics_ The User's Guide_ A Pelican Introduction
  • Joseph E. Stiglitz - Globalization and its discontents

Objectives

  • Make students understand the value of information and communication technology and introduce them with new additions in this sector
  • To familiarize the students with the wide range of communication and information technologies
  • Make students move from analogue way of broadcasting to the digital way of broadcasting using computers.
  • Making them understand the impact of information revolution, information society, Cyber Culture and telecommunication services in Bangladesh.
  • To extend the ability to evaluate the use of tools, techniques and methodologies in various sector of communication.
  • Developing a networked society for newer generation and letting them explore the sector more.

Outcomes

  • Effectively use ICT for news gathering, distribution, and audience engagement
  • Research and locate reliable information from Internet to enhance news reporting capacity
  • Basic understanding on social media communication concepts and practices
  • Basic understanding on big data and data privacy
  • Evaluate the effectiveness of Information and Communication technologies strategies and policies in news organization

References

  • Alam, M. J. (2012). E-governance in Bangladesh: Present problems and possible suggestions for future development. International Journal of Applied Information Systems (IJAIS), 4(8), 21-25.
  • Helberger, N., Eskens, S. J., van Drunen, M. Z., Bastian, M. B., & Möller, J. E. (2019). Implications of AI-driven tools in the media for freedom of expression.
  • Hossain, N. (2000). E-commerce in Bangladesh: Status, potential and constraints. Institutional Reform and the Informal Sector, University of Maryland, College Park.
  • Pybus, J. (2013). Social networks and cultural workers: Towards an archive for the prosumer. Journal of Cultural Economy, 6(2), 137-152.
  • Lipschultz, J. H. (2017). Social media communication: Concepts, practices, data, law and ethics. Taylor & Francis.

Objectives

  • • Understand the historical development of mass communication theories and how they link with historically important social, political and technological events/issues in the field of communication • Develop an understanding of these strengths and limitations of basic theories of mass communication and the ability to apply those theories in research and practice • Comprehend how mass communication theories are accepted throughout the society • Discover that mass communication is often at the centre of how we ‘perceive truth’ and ‘reality’ • Critically evaluate the theories as applied to practical mass communication problems e.g. media portrayals of sex, gender , minority and violence

Outcomes

  • By the end of this course, you should be able to: •Articulate the components of social science theory and the steps in theory building; •Trace the historical development of mass communication theory; •Critique the major theories that have guided mass communication research; and •Develop a theoretically-based argument in relation to a specific research question

References

  • Mass Communication Theories all references
  • Article and Books

Objectives

  • The course has been designed basing on following objectives: a. To teach basic elements of Elementary French Language for writing and speaking correctly. b. To build the confidence of learners for doing communication in Elementary French speaking countries. c. To make them capable to do communication in different real life situations. d. Motivate students to learn Elementary French by showing its importance in various fields. e. To increase learners awareness and knowledge of the Elementary French community and culture all over the world

Outcomes

  • By the end of the course, the participants are expected to: a) Maintain social contact in different social situations, greet people, b) using French expressions for day-to-day life c) Introduce themselves and others d) Ask information about a person. e.g. ( name, age, nationality, profession, address, telephone number etc) e) Speak about their likings and preferences f) Write letters to new Francophone friends with self and family description g) Describe, show and locate objects; describe bedrooms, apartment etc h) Describe a person (physique, clothes, colours etc.) i) Converse with seller, asking price, likings, size etc j) Describe house, rooms, apartment; locate places, rooms in a layout k) Listen to and understand French used in different social / daily situation l) Read and understand texts at a reasonably beginners level m) Write effectively ( email, descriptive letter, completing form etc) n) Speak with moderate pronunciation and accuracy respecting social language.

References

  • Google Classroom
  • French Alphabet
  • Les jours de la semaine
  • French Subject pronouns
  • Presentez-vous/ Introduce yourself
  • Le verbe avoir
  • Basic words
  • French Numbers ( 0-100)
  • Verbe Etre ( to be)
  • French 1000 Basic Phrases

5th Semester

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Objectives

  • To interrogate common sense assumptions of media influence against sociological explanations of the way the media works.
  • To introduce students to the critical analysis of media through the study of organizations and power, texts and meaning, as well as audiences and social change.
  • To introduce students to key concepts in media sociology, such as ‘representation’, ‘ideology’, ‘discourse’, ‘genre’, ‘narrative’, and ‘postmodernism’.
  • To explain types of media as differentiated in terms of their organizing bodies, products and modes of consumption/interaction.
  • To develop an appreciation of the significance of media in contemporary culture and social life.

Outcomes

  • Students are expected to understand the impact of texts inside society and whether we need to be careful in reading and producing texts
  • Students will be able to understand the relationships between media texts and the society
  • Students are expected to understand the role of mass media in constructing the elite agenda inside society
  • Students are expected to understand the line and closeness between politicl eonomy and cultural studies
  • Frankfurt School, Media, and the Culture Industry: Students are expected to receivee about the Frunkfurt School and the Society; and its impact inside society

References

  • Media, Texts and the Production Process
  • Media, elite and Ideology
  • Narrative and MEdia
  • Approaches to media text; Understanding media texts and propaganda

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6th Semester

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Objectives

  • • To develop an understanding of Basic Commercial Advertising and Social Communication
  • • To provide students with the background knowledge, skills and attitudes that’s are necessary to produce advertising.
  • • To understand the target audience and audience analysis in the basis of socio economic class (SEC)
  • • To train students in the craft of writing a successful advertising creative copy.
  • • To learn the language of marketing in terms of advertising.
  • • To understand campaign strategy and implementation plan.
  • • To provide practical demonstration of advertising production and detail work plan

Outcomes

  • • Understand basic marketing and advertising principles
  • • Identify the relations between the advertising and marketing
  • • Ability to write advertising copy for any business commodity/ service or social behavior
  • • A basic understanding on the content development process of advertising and filed testing of the advertising concept.
  • • A basic understanding on the selecting intended audience and how audience segmentation could be appropriately defined.
  • • Writing skill of advertising copy on the basis of creative brief.
  • • Understand the way forward for formulating campaign strategy.
  • • How to produce an effective advertisement in commercial and social sector for selling product or changing behavior.

References

  • Drewniany, B. L., & Jewler, A. J. (2013). Creative strategy in advertising. Cengage Learning.
  • Constantinides, E. (2006). The marketing mix revisited: towards the 21st century marketing. Journal of marketing management, 22(3-4), 407-438.

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